Price: You might think that the location of your home would be the most important factor but not necessarily. If your home is in a great location but listed thousands of dollars above the rest of the comps in the area, nobody will be interested in your home! The same property priced correctly will always sell first.
Location: Okay, so location is important. A home that sits on a busy street or next to a refinery might be less desirable than one that backs up to a private park or green belt. If your home has a location that will help in marketing by all means please use it while marketing the property.
Livability: This topic is becoming a buzz word with real estate agents. Buyers are looking for neighborhoods that offer parks, restaurants, schools, walkable spaces and plenty of other things to keep their family entertained.
Condition: If your home is not in good condition please consider holding off putting it on the market. Buyers for the most part do not want to walk in to a home and figure out what projects they are going to inherit after purchasing. Keep your home well maintained and do some simple fixes, such as new paint, cleaning the carpets or power washing the front of the home.
Competitive Advantage: You have to know who your competition is and there is plenty of it! Get the comps for surrounding area and figure out what amenities were in the homes that sold so you can compare apples to apples.
Curb Appeal: You can never take back a first impression. You have to keep your yard maintained when your home is on the market. The buyer will keep driving if the lawn is knee high and there are out of control weeds.
Staging: If you’ve never heard of staging it’s a simple process. Once inside your home a buyer has to take in your home with their senses. They will want to smell something good as they walk in so think about purchasing some plug ins and put them in the entry, kitchen, and bathrooms. Make sure your home is not overcrowded. Move some pieces of furniture out so the buyer can move around and imagine their own belongings in the home.
Kitchens: The kitchen is the heart of a home. It is where family and friends tend to gather. Making minor kitchen remodels such as updating cabinets, counters and flooring can help. Nobody wants an outdated kitchen.
Agents: A knowledgeable real estate agent can be very helpful. They can help you understand the current real estate market. They will have a network of agents to discuss your home with through their local Board of Realtors.
Marketing: Make sure you and your agent come up with strong marketing. Flyers that will posted in your front lawn attached to your For Sale Sign, your home being put in the local MLS system, newspaper ads for open houses and internet sites where buyers can view your home.